Composite of printed brand collateral arranged on a cream background

Selected Work — Direction Over Decoration

A curated selection of projects where creative direction shaped not just the look, but the outcome.

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We Measure Success After Launch, Not At It

A portfolio is only honest if it includes what happened next. For every project shown here we have tracked at least one performance metric — organic traffic, conversion rate, revenue per session, or inbound enquiry volume — for a minimum of ninety days post-launch. The numbers below are real and come directly from client analytics. We show fewer projects than most agencies our size because we only include work we can stand behind fully, from brief to result.

Recent Client Projects

Each card is a snapshot of the brief, the approach, and the outcome — click through for the full case study.

Logistics document folder on a forest green desk surface

Harrow Logistics — Brand & Web

Full rebrand and new marketing site for a Kilkenny freight forwarder expanding into EU corridors. Delivered in eleven weeks. Inbound enquiries up 44 % in the first quarter after launch. New visual identity now deployed across sixteen vehicles and all digital channels.

Macro photograph of a precision measurement dial instrument

Ardmore Instruments — Web Design

Strategy-led website for a precision measurement equipment company. Information architecture restructured around buyer-journey stages. Organic sessions grew 38 % in six months; average session duration increased by 1 minute 20 seconds compared to the previous site.

Styled flat-lay of wool yarn skeins with kraft paper tag

Cóbh Wool — Brand Identity

Naming, visual identity, and packaging system for an independent Irish yarn brand launching direct-to-consumer. Designed to sit credibly alongside Scandi lifestyle brands at international trade shows. Brand book delivered as both PDF and Figma component library.

Printed financial advisory report bound in forest green linen cover

Dunmore Capital — SEO & Content

Twelve-month SEO retainer for a Waterford-based financial advisory firm. Built topical authority across pension, investment, and tax-planning clusters. Organic sessions increased from 420 to 2,100 per month; seven target keywords moved from page four to position one.

“I was sceptical that a Waterford studio could compete with the larger Dublin agencies we had previously used. After the brand review session in week two I stopped thinking about it. The Collective understood our market, argued their creative decisions with evidence, and delivered on every date they committed to. The finished identity is the best thing we have ever put our name on.”

Fiona Brennan, Marketing Director — Cóbh Wool

Our Approach to Case Studies

We ask every client for permission to share results, and we do not inflate figures or omit the context behind them. Where a project performed below our own expectations, we document why — those lessons inform how we write the next brief. If you would like an unredacted performance report for any project listed here before you engage us, ask and we will share it under NDA. Transparency about what worked and what did not is the foundation of any honest creative relationship.

Your Project Could Be Next

Bring us your brief — even a rough one. We will tell you honestly what is achievable and in what timeframe.

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